For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

Howdy! Q2 is here. How excited are you? What plans do you have? I’ll share mine in the next edition.

Today, I’m talking about a key concept that can help you achieve much more in your life.

Before we start, a quick disclaimer, when I say ‘job,’ I’m really referring to the typical 9-5 work. This concept is even applicable to you running your own business.

Most people just log in every day at a time, and when they are done, they leave. But the people who lead them see the bigger picture, take responsibility for outcomes, and focus on creating long-term value.

There is a difference in mindset.

Being an owner means asking the right questions every day:

Ownership is all about responsibility.

Ownership is built through small daily actions:

These actions compound over time into credibility and opportunities that cannot be bought or given.

So you gotta start small. Pick one task this week and own it fully. Track your results, reflect, and repeat.

Owners think beyond today. They plan for weeks, months, and years ahead. Ask yourself:

Don’t just show people that you’re working or doing things that don’t matter. Work on things that actually change your growth or improve you from the inside.

Ownership also shows up in how you lead:

Leadership and ownership go hand in hand. When you act like an owner, people notice, so they follow naturally.

Years from now, people will notice your work. But more importantly, you will notice. The pride of seeing results you created, the lessons you learned, and the growth you achieved cannot be outsourced.

Start today. Own one thing completely. Then another. Repeat until ownership becomes your default way of working.

Growth comes from taking responsibility for things you do not control yet. Success follows those who act before the world tells them to.

See ya!

— Anirban

The Art of Spending Money by Morgan Housel. It teaches you how to use money to enhance life satisfaction rather than just accumulating it.

Every time you thoroughly shuffle a deck of cards, it is almost certain that the resulting order of the 52 cards has never existed before in human history and never will again!