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Hey,

How long have you been doing entrepreneurship? 2 years? 3 years? 5 years?

Most people who start writing online don’t stick with it for more than a year. That’s why 99% of them never make it.

But what if you start in 2013, struggle and fail for several years, and then at the age of 38, you finally feel like you've truly won in life?

I know you’re rolling your eyes.

“Anirban, are you crazy? 38? I can’t wait till then. I’ve got to do a lot of things.”

But what if you can’t do a lot of things and waste time like nothing?

Well…instead of going in that direction, let’s say hi to today’s creator, the internet-famous Aussie writer:

Tim Denning

Creator Spotlight:

Tim Denning is a personal development writer and entrepreneur who has built a significant online presence through his work on platforms like LinkedIn, Medium, and Substack.

He has been featured in notable publications such as CNBC, Business Insider, and Entrepreneur Magazine.

The base was getting ready since 2011, when he started loving entrepreneurship.

Now, let’s talk about his email marketing.

How did he grow his email list?

Tim used a different approach that most people never think of, and that’s why the edition was fun to write, and so was the research.

1. Leveraging multiple platforms:

   As I mentioned earlier, Tim publishes content across LinkedIn, Medium, and his personal blog. Each piece contains a CTA, which directs the readers to his email list.

2. Guest posting:

   Tim collaborates with other writers through guest posts, which helps him tap into the network of established audiences. This strategy broadened his reach and also enriched his content offerings.

3. Optimized landing pages:

   I’ve mentioned this several times that your landing page does 50% job. If you care about the importance of user experience, you can easily acquire customers with simple, to-the-point landing pages. Tim did the same, he uses a minimalistic design with clear messaging which resonated best with his audience, and that’s why he has a higher conversion rates.

3. Social media:

   I don’t love social media, but you need social media to grow your email newsletter or brand. So the best advice is to grow and bring the traffic to the newsletter. Tim knows how to play the same game. He uses LinkedIn and Twitter to promote his newsletter.

   He kept sharing valuable content and engaging with his audience, and that’s how he attracted subscribers who appreciate his insights.

   

   Here is an example.

At the end of every thread or tweet, he adds the link so people can sign up for his newsletter.

4. Offering free valuable content:

Tim always provides high-quality, free content that helps him build trust with his audience. This works as a funnel and makes it easy to turn the readers to subscribe to his email list for more information.

5. Welcome sequence:

The welcome sequence is THE most important part for setting the sales base in the future and building a strong relationship with your audience.

6. EEC

Tim Denning has created multiple EECs, which helped him drive many people to his email list.

Now we will go to the most important part of the edition. Let’s talk about how he makes money using emails.

How does he make money using emails?

Offering paid newsletters:

Tim monetized his email list after starting a paid newsletter. As he already gave tons of free value, it was a cakewalk for him to bring the subscribers to his paid one.

Selling digital products:

He uses his expertise and sells eBooks and courses to his subscribers. His email list serves as a direct channel to promote these products.

Email as a sales channel » everything else

Affiliate marketing:

Tim makes money by recommending products and services he genuinely endorses and earns commissions through affiliate links.

Paid webinars and workshops:

Tim utilizes his email list to promote paid webinars and workshops and offer in-depth insights on topics of interest. These events provide value while generating revenue.

eBook sales: Tim's eBook generated five figures in revenue within seven months, achieved through a single promotional email. ​

High-value emails: Tim has earned $10,000 from a single email and has achieved $30,000 from another.

Key takeaways

After reading his blogs, studying him for hours, I have 4 main takeaways for you.

1. Consistency is everything in content creation.

2. Be shameless and ask more often, nothing comes easy.

3. A well-designed landing page does 50% of the job to acquire subscribers.

4. You should always align your monetization strategies with your audience's interests and needs.

Thanks for reading the 75th edition of Dark Chocolate.

I will see you next week at 10:00 AM sharp.

Till then, byeeee.

Your “email guy”, Anirban.

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