Growth flywheel is a private newsletter, where every week I share the BTS (and my learnings) of how I am growing my business, so you can apply these strategies to grow yours.
Hey hey,
How’s it all going?
This week in review
Nothing significant happened this week. But as a first-time founder, every week and every day feels like a new challenge. Still, we keep going and we keep sailing.
I also made some important decisions.
I’ve been working on two brands, Insideletter and Trimmerly, and somewhere along the way, I realised I had forgotten that ‘I’ also exist.
This ‘I’ is not the founder of Insideletter or Trimmerly. It’s me, Anirban. Right now, no one really knows who Anirban is. So, I’ve detached my personal identity from my business identities.
I’m creating content for Insideletter only on its page, and for Trimmerly on its respective page.
For my personal account, there’s no fixed niche at the moment. I’ll use it mainly for documenting and building in public to share my journey and thoughts.
Something I realised this week is that every successful founder I admire started by building their own personal brand first.
They built their identity as individuals before directing their audience toward their business.
In my case, I don’t have an identity yet, so it’s time to build one. Once that’s in place, everything will start to run smoothly.
Insideletter
This week, I published 3 editions of Insideletter and released the lead magnet ‘Build your newsletter from scratch in 15 days.’
Another update is that I recorded an episode with one of the product team members from Beehiiv. The podcast will be uploaded on Wednesday, so stay subscribed.
Oh, and by the way! I got my first sponsor 🥳
Trimmerly
I’ve written the scripts in advance for the next three weeks since I’m going to Varanasi for Dev Deepawali. I’ll mostly be offline during that time.
I’ve also hired a good video editor for the agency. Now I just need to shoot the videos, send them to the editor, and wait for the bangers. Follow along.
Growth flywheel
I invited a few people for the next episode, but there were some timing issues, so no episode this week.
You can check out last week’s episode here:
alivewithad
I’ve been publishing my travel newsletter and have released two editions so far. It’s going well. Follow along.
What I learnt this week
I came across an amazing quote by Rabbi H. Schachtel:
‘Happiness is not having what you want but wanting what you have.’
This really hit me. For example, I started creating content with my phone, but the camera wasn’t great. So I bought an iPhone, but even after seven months, I haven’t done it justice.
Then I bought a MacBook, but I still haven’t built the right system.
We always want more, we always chase what we don’t have, but we rarely appreciate what we already own. If we start valuing what we have, we’ll be happier than ever.
Give it a thought.
What I’m reading this week:
I’m still reading, Don't Sweat the Small Stuff and It's All Small Stuff by Richard Carlson.
Loved reading my stuff, would you mind sharing it with others too?
